Actual: Innovative Handbags, Unique Product Design
:: Evolving product line :: Handbags and more :: Design-centric firm ::
Actual is a smallish design firm whose prinicpal, Josh Jakus, uses his Architecture background to create clever products with interesting structure and form. Starting with their shape-shifting handbags, Actual is evolving into other realms, and we look forward to whatever they come out with next.
Their current product line consists of a handful of bags: shoulder, tote, handbags, backpack, media pocket and even smaller zippered accessories. The multi-purpose Shumai can contain or carry small bundles, and have a look at their website where you can see their line evolving into lamps and more.
The wine pocket is an item in which the design was actually “borrowed” by West Elm, a larger catalog company which failed miserably in design execution – so instead, buy the superior version and support the creator of the original! We hope that West Elm pays the price for this flagrant rip-off. Even their product photography was “inspired” by Actual’s photography.
Also check out the tie – it is very unique in that it actually zips up the middle and does not require special tie-knotting. Clever!